Pepsi: Innertube

Famous for making its debut in the Superbowl break in 1995 the Pepsi innertube ad is a Gold Cannes Lion Winner and a classic ad that people remember today. Featuring a young boy who just can’t get enough, slurping every last drop he ends up sucking himself right inside the bottle! “Mum he’s done it again!”

The boy in the bottle was not done with CGI. In fact a giant bottle was made and the real boy (along with some latex body parts) was pressed up against the glass. It was filmed on the island of St.Croix.