Orange: The Expendables 2

As part of the theatrical release of The Expendables 2, Simon also directed a great ad for Orange reminding cinema goers to switch of their phones.

The ad features the cast of The Expendables 2 along with a new recruit, James Buckley otherwise known as Jay from The Inbetweeners. James makes his debut as Robert Crumper the Orange communications officer who inadvertently blows their cover and compromises the teams position by sharing a selfie of him and the cast hiding out in their bunker.

The ad plays on the aspect of how much people share on social media- nothing is private anymore, not even top secret bunker locations!

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